Tag Archives: model assumptions

Frequentist vs Bayesian Inference

Frequentist vs Bayesian Inference

In this article I’m revisiting* the topic of frequentist vs Bayesian inference with specific focus on online A/B testing as usual. The present discussion easily generalizes to any area where we need to measure uncertainty while using data to guide decision-making and/or business risk management. In particular, I will discuss each of the following five […] Read More…

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Does Your A/B Test Pass the Sample Ratio Mismatch Check?

Sample Ratio Mismatch AB Testing

Most, if not all successful online businesses nowadays rely on one or more systems for conducting A/B tests in order to inform business decisions ranging from simple website or advertising campaign interventions to complex product and business model changes. While testing might have become a prerequisite for releasing the tiniest of changes, one type of […] Read More…

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