For many sites setting up Google Analytics tracking is simply a copy/paste operation of a piece of code from the GA interface to their site’s header template or equivalent. However, if you require anything on top of that: advanced tracker configuration, events, virtual pageviews, timing events, etc. you usually need to go through at least […] Read more…
In this post I’ll cover what virtual pageivews are, why you should use them, how to implement them and when are they most suitable. Updated Sep 22, 2017: Google Tag Manager instructions included. What is a Virtual Pageview in Google Analytics? First, I’ll start with defining an “Ordinary Pageview”. Well, there is simply no such thing, […] Read more…
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