A lot of businesses rely on Google Analytics to assess the performance of their online efforts with regards to online sales, marketing, support, or just providing users with information about a brand or a product. Any measurements and conclusions based on them, however, are only as good as the accuracy and reliability of the data […] Read more…
We’ve pushed several small updates to our Google Analytics Audit tool in the past several days. The number of different types of checks performed by the “Check Health Status” tool has now reached 31 (from 22 a year and a half ago)! The two most recent changes include checking for individual pages with unrealistically low bounce […] Read more…
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