How to articles

Blog articles

Non-Binomial Significance - Revenue, Per User Metrics

Statistical Significance for Non-Binomial Metrics – Revenue per User, AOV, etc.

Two-tailed vs one-tailed test

One-tailed vs Two-tailed Tests of Significance in A/B Testing

The Case for Non-Inferiority Testing

The Case for Non-Inferiority A/B Tests

Statistical Significance P Value

Statistical Significance in A/B Testing – a Complete Guide

Multivariate AB Tests / MVT Testing

Multivariate Testing – Best Practices & Tools for MVT (A/B/n) Tests

Concurrent AB Tests

Running Multiple A/B Tests at The Same Time: Do’s and Don’ts

No Pulse - No Data

Top 10 ways to ruin your Google Analytics data and how to avoid them

Stopping for Lack of Effect (Futility)

Futility Stopping Rules in AGILE A/B Testing

AGILE AB Testing

Efficient AB Testing with the AGILE Statistical Method

Improving ROI in A/B Testing: the AGILE AB Testing Approach

Statistical Power and Test Sensitivity

The Importance of Statistical Power in Online A/B Testing

Frequentist vs Bayesian A/B Testing

5 Reasons to Go Bayesian in AB Testing – Debunked

Browse by topic

A/B testing AGILE A/B testing Analytics-Toolkit.com

Conversion optimization Google Analytics Internet marketing

Statistics Multiple variations testing Statistical significance

Browse by year of publication

2024

2023

2022

2021

2020

2019

2018

2017

2016

2015

2014