About the author
Managing owner of Web Focus and creator of Analytics-toolkit.com, Georgi has over twenty years of experience in online marketing, web analytics, statistics, and design of business experiments for hundreds of websites.
He is the author of the book "Statistical Methods in Online A/B Testing", of white papers on statistical analysis of A/B tests, and has been a speaker at conferences, seminars, and courses. Georgi has been distinguished as a winner in the Data & Analytics category of the 2024 Experimentation Thought Leadership Awards.