Georgi GeorgievThe infographic below is our 5 minute guide to Google Analytics referrer spam. In it we cover what’s the effect of spam on your stats & reports, why does it happen, how exactly does it happen and what are 4 main approaches to dealing with it. The infographic contains descriptions of the two ways referral spam makes into your reports and as far as we know the most concise and informative comparison of the possible ways to deal with it.
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<a href="https://blog.analytics-toolkit.com/2015/google-analytics-referral-spam-explained-infographic/" title="5 minute guide to Referrer Spam in Google Analytics" target="_blank"><img src="https://www.analytics-toolkit.com/img/infographics/2015-08-31-Referrer-Spam-in-Google-Analytics-small.png" alt="5 minute guide to Referrer Spam in Google Analytics" height="4711" width="700" /></a>
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<a href="https://blog.analytics-toolkit.com/2015/google-analytics-referral-spam-explained-infographic/" title="5 minute guide to Referrer Spam in Google Analytics" target="_blank"><img src="https://www.analytics-toolkit.com/img/infographics/2015-08-31-Referrer-Spam-in-Google-Analytics-medium.png" alt="5 minute guide to Referrer Spam in Google Analytics" height="6057" width="900" /></a>
Large Size (8076 x 1200)
<a href="https://blog.analytics-toolkit.com/2015/google-analytics-referral-spam-explained-infographic/" title="5 minute guide to Referrer Spam in Google Analytics" target="_blank"><img src="https://www.analytics-toolkit.com/img/infographics/2015-08-31-Referrer-Spam-in-Google-Analytics-large.png" alt="5 minute guide to Referrer Spam in Google Analytics" height="8076" width="1200" /></a>
The data in the infographic is based on our technical analysis of the issue and on data from our significant portfolio of Google Analytics clients. The automatic view filters part (“How to Deal With It?” #2) is based on our Auto Spam Filters solution. You can read more detailed information about referral spam, solutions & fixes in the number of articles that we’ve published on the topic in the recent months:
How to Fix Ghost Traffic / Spam Traffic in Google Analytics
Guide to Referrer Spam in Google Analytics
All Your Analytics Are Belong to Us
About the author
Managing owner of Web Focus and creator of Analytics-toolkit.com, Georgi has over twenty years of experience in online marketing, web analytics, statistics, and design of business experiments for hundreds of websites.
He is the author of the book "Statistical Methods in Online A/B Testing", of white papers on statistical analysis of A/B tests, and has been a speaker at conferences, seminars, and courses. Georgi has been distinguished as a winner in the Data & Analytics category of the 2024 Experimentation Thought Leadership Awards.
