Tag Archives: web analytics

Overview of Books on Conversion Optimization, Web Analytics, SEO & PPC

This overview is a little different than most overeviews out there. It will focus on three specific basic statistical concepts and would show if and how well they are explored in 18 of the top books on Conversion Optimization, A/B testing, web analytics, SEO & PPC/AdWords. The three concepts this review focuses on are statistical […] Read More…

Posted in A/B Testing, Conversion Optimization, Google Analytics, Internet Marketing, Multiple Variations Testing, Statistical Significance, Statistics | Also tagged , | Comments closed

Segmenting Data for Web Analytics – The Simpson’s Paradox

The Simpsons Paradox is an interesting issue for everyone dealing with data analysis, including web analytics specialists who deal with data in internet marketing. No matter which field you are in: conversion optimization, search engine optimization, search engine marketing or other, this paradox can give you an interesting insight. The paradox is about proper test design […] Read More…

Posted in A/B Testing, Conversion Optimization, Google AdWords, Google Analytics, Internet Marketing | Also tagged , | Comments closed