Tag Archives: measurement protocol

All Your Google Analytics Are Belong To Us

Google Analytics Data Integrity Attacks

In a previous post about referrer spam in Google Analytics I hinted that a much bigger issue might stem from this fairly harmless attack. The problem I present in this article extends to basically all Google Analytics data, for any website out there, no matter how big or small. The problem is how to preserve […] Read More…

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Guide to Removing Referrer Spam in Google Analytics

Stop Referrer Spam

This article deals with the problem of Google Analytics referrer spam (prominent referral spammers are semalt, darodar, buttons-for-website). I explain why and how it actually happens, why currently proposed solutions fail and I describe a working, albeit not perfect solution for the issue. Contents (click to jump to that part): The problem of Google Analytics referrer spam […] Read More…

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