Tag Archives: data pollution

Top 10 ways to ruin your Google Analytics data and how to avoid them

No Pulse - No Data

A lot of businesses rely on Google Analytics to assess the performance of their online efforts with regards to online sales, marketing, support, or just providing users with information about a brand or a product. Any measurements and conclusions based on them, however, are only as good as the accuracy and reliability of the data […] Read More…

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All Your Google Analytics Are Belong To Us

Google Analytics Data Integrity Attacks

In a previous post about referrer spam in Google Analytics I hinted that a much bigger issue might stem from this fairly harmless attack. The problem I present in this article extends to basically all Google Analytics data, for any website out there, no matter how big or small. The problem is how to preserve […] Read More…

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