In the first part of this article we talked about how to set up content groupings in Google Analytics and how to make sure it’s working as expected. In this part we’ll discuss the 4 main benefits of having content groupings defined. If I have to sum it up in one word, I would go with […] Read more…
It’s been 2 years since content groupings first made it into Google Analytics, but it seems like this incredibly beneficial feature is still quite underused and poorly understood even among people otherwise familiar with the software. That’s why I decided to write a two-part guide of which you’re reading the first one – how to setup […] Read more…
Take your A/B testing program to the next level
Want to take your A/B tests to the next level?
If you enjoyed this article and want to read more great content like it make sure to check out the book “Statistical Methods in Online A/B Testing” by the author, Georgi Georgiev, and take your experimentation program to the next level.