Tag Archives: user flow

Using Content Groupings for User Flow Analysis in Google Analytics

Order Chaos Content Groupings

In the first part of this article we talked about how to set up content groupings in Google AnalyticsĀ and how to make sure it’s working as expected. In this part we’ll discuss the 4 main benefits of having content groupings defined. If I have to sum it up in one word, I would go with […] Read More…

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Setting up Content Groupings in Google Analytics

Planning

It’s been 2 years since content groupings first made it into Google Analytics, but it seems like this incredibly beneficialĀ feature is still quite underused and poorly understood even among people otherwise familiar with the software. That’s why I decided to write a two-part guide of which you’re reading the first one – how to setup […] Read More…

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