Tag Archives: universal analytics

Guide to Calculated Metrics in Google Analytics

New Calculated Metric

A long awaited and quite awesome feature is finally here in open beta for all Google Analytics accounts: Calculated Metrics! As a long-time power user I’ve been longing for this for quite some time since I had to resort to spreadsheets or API-based solutions (like our Agency Dashboard tool) when I needed to calculate my own […] Read More…

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Google Universal Analytics – Migration & Update Guide

Universal Analytics User ID Device Paths

What is Universal Analytics? Universal Analytics is the current version of the Google Analytics software and javascript library. It’s a huge update in GA’s backend and frontend that began in 2013 and as of time of writing (August 2014) it’s already out of beta and is the recommended version of Google Analytics for all users of […] Read More…

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Advanced Google Analytics Setups Made Easy

Google Analytics Code Wizard

For many sites setting up Google Analytics tracking is simply a copy/paste operation of a piece of code from the GA interface to their site’s header template or equivalent. However, if you require anything on top of that: advanced tracker configuration, events, virtual pageviews, timing events, etc. you usually need to go through at least […] Read More…

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Virtual Pageviews in Google Analytics – Why, How and When to Use Them?

In this post I’ll cover what virtual pageivews are, why you should use them, how to implement them and when are they most suitable. What is a Virtual Pageview in Google Analytics? First, I’ll start with defining an “Ordinary Pageview”. Well, there is simply no such thing, really. A pageview is simply each time the ga(‘send’, […] Read More…

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