Tag Archives: type II error

Underpowered A/B Tests – Confusions, Myths, and Reality

Underpowered A/B Tests

In recent years a lot more CRO & A/B testing practitioners have started paying more attention to the statistical power of their online experiments, at least based on my observations. While this a positive development for which I hope I had contributed somewhat, it comes with the inevitable confusions and misunderstandings surrounding a complex concept […] Read More…

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