Tag Archives: segmenting

Segmenting Data for Web Analytics – The Simpson’s Paradox

The Simpsons Paradox┬áis an interesting issue for everyone dealing with data analysis, including web analytics specialists who deal with data in internet marketing. No matter which field you are in: conversion optimization, search engine optimization, search engine marketing or other, this paradox can give you an interesting insight. The paradox is about proper test design […] Read More…

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