Tag Archives: non-inferiority

The Case for Non-Inferiority A/B Tests

The Case for Non-Inferiority Testing

In this article, I explore the concept of non-inferiority A/B tests and contrast it to the broadly accepted practice of running superiority tests. I explain where non-inferiority tests are necessary and how a CRO/LPO/UX testing specialist can make use of this new approach to A/B testing to run much faster tests, and to ultimately achieve […] Read More…

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