Tag Archives: statistical calculator

Updates to Our A/B Testing Statistical Calculators

Meta Analysis Statistical Calculator

This short post presents several changes, updates, and new tool functionalities released in the past couple of months – some very recent, some less so. The updates concern all statistical calculators for design and analysis of A/B tests at Analytics-Toolkit.com and consist of the following: New tool: Statistical Calculator for Meta Analysis Quality of life […] Read More…

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The Perils of Poor Data Visualization in CRO & A/B Testing

As any UX & CRO expert should now, the way we present information matters a lot both in terms of how well it is understood and in terms of the probability that it will lead to the desired action. A/B testing calculators and other tools of the trade are no exception and here I will […] Read More…

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Improving ROI in A/B Testing: the AGILE AB Testing Approach

After many months of statistical research and development we are happy to announce two major releases that we believe have the potential to┬áreshape statistical practice in the area of A/B testing by substantially increasing the accuracy, efficiency and ultimately return on investment of all kinds of A/B testing efforts in online marketing: a free white […] Read More…

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