Category Archives: Google AdWords

Segmenting Data for Web Analytics – The Simpson’s Paradox

The Simpsons Paradox┬áis an interesting issue for everyone dealing with data analysis, including web analytics specialists who deal with data in internet marketing. No matter which field you are in: conversion optimization, search engine optimization, search engine marketing or other, this paradox can give you an interesting insight. The paradox is about proper test design […] Read More…

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Analytics-Toolkit.com Official Launch – Today!

Analytics-Toolkit-Preview

I am happy to announce the official launch of Analytics-Toolkit.com – the toolkit that makes analytics easier. I’m excited to present the results of over 2 years of development because I believe many web analytics specialists, SEO/SEM specialists, and internet marketers will find the tools in the toolkit valuable in their daily work. Most of […] Read More…

Also posted in A/B Testing, Analytics-Toolkit.com, Conversion Optimization, Google Algorithm Updates, Google Analytics, Google Analytics API, SEO, Statistics | Tagged , , | Leave a comment

Analytics-Toolkit.com Almost Ready

Google Analytics Toolkit HomePage

After over 2 years of development, Analytics-Toolkit.com is almost ready for prime time. I’m really excited about what’s to come both in terms of Analytics Toolkit improving the way people use the Google Analytics platform and in terms of the blog posts that I’ll do here. Well, I have to get back to working on […] Read More…

Also posted in A/B Testing, Analytics-Toolkit.com, Conversion Optimization, Google Algorithm Updates, Google Analytics, Google Analytics API, SEO, Statistics | Leave a comment